Be honest, when you think of blogging, you probably don’t think of lawyers. You may think of that hipster you see in your favorite coffee shop who always seems to be working on a brand new Tumblr post.
But the fact of the matter is that blogging is one of the most essential advertising methods out there for every industry, the law included.
You may not think that your firm needs a blog, but the facts don’t lie. Blogging is a great way to boost your site’s visibility, generate leads, and explore the topics you love in a manner beneficial to your career.
Of course, for many, starting a blog is a lot easier said than done. Don’t get intimidated. Here are a few tips to help you create the next great law blog
Make An Effort To Read More
As a lawyer, the notion of reading probably doesn’t sound too appealing. But reading is an essential component of writing.
Horror legend Stephen King put it best when he said, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
Studies show that reading has a huge influence on our brains. In fact, reading on a regular basis can even alter your brain’s structure entirely.
It doesn’t matter what you read — other cases, the competition’s blogs, graphic novels, or a pulpy romance novel — just commit to reading for at least a half hour per day. You’ll notice an improvement in your writing in no time.
Keep It Short
Generally speaking, there are two types of writers in the world: Those who can sum up an idea in a few words and those who love to get verbose.
In truth, there’s nothing wrong with either type of writer. However, as you begin writing, you’ll need to make sure that you’re writing for your audience and not yourself.
That means keeping it short.
It’s no secret that most people, especially on the Internet, have a short attention span. Try and keep your content as brief and readable as possible. If you can sum up an idea in five words, sum it up in five words. The shorter the better.
Structure Your Law Blog For Readability
As you begin to create and fill your blog with exciting new posts, don’t forget to make sure your clients will actually want to read it.
While part of this relies on keeping in short and simple, the other half of the equation comes down to formatting and structure.
Imagine that this entire post was one long block of text. You’d probably take one look at it and click the ‘Back’ button on your browser as fast as possible. Most audiences will react in a similar manner.
Headers, subheaders, and breaking your text into small, readable chunks are all great ways to make content easier to digest. And best of all, readability is a huge factor in search engine optimization, too.
Elaborate When Necessary
Law is a remarkably complex subject, particularly when it comes to more nuanced instances such as personal injury law. It’s unfair to expect your audience to come to your blog with a preexisting knowledge of personal injury law.
The best law blog writers are those that take the time to carefully explain the intricacies of the law in a clear, easy to read manner.
Yes, it’s important to keep your posts short. But that doesn’t mean you should skip out on elaboration, especially when you tackle complicated topics.
Embrace Writer’s Block
For many bloggers, the hardest part of writing is getting started. Make no mistake, writer’s block can put a real damper on any writer’s day.
And though many writers attempt to combat writer’s block, often the best tactic is to embrace it.
It’s a simple fact that writer’s block is going to hit, even if you’re a great writer. Don’t let that stop you. Accept it and move on.
Open up your word processing software and start writing anyway. The subject matter isn’t important. After a few minutes, you’ll find that your writer’s block is likely gone.
Writing is a lot like anything else — the more you do it, the better you’ll get. Whether you consider yourself to be a proficient writer or the idea of blogging terrifies you, it’s important that you dedicate time to your craft.
You wouldn’t walk into a courtroom without studying prior cases, would you? Writing is no different. Put in the work and you’ll reap the rewards.
Keep Your Blog Relevant To Your Clients
Many law blog writers started out with the same thought, ‘Who would want to read my writing?’
If you write for yourself, no one. But if you keep your content aimed at your client base, you’ll tend to get more eyes on your posts.
You can ask a trusted client what he or she would like to see written about or start with the basics such as an introductory post or an explanation of the basics of personal injury law.
Often, introducing yourself and your law firm is a great way to kick off a blog. It makes your readers feel like they know you a bit better.
Don’t be afraid to experiment with your blog. Switching up content on a regular basis is a great way to keep things from getting stale while allowing you to flex your creative muscles.
For instance, you may want to write an informative piece one day, then turn around and write a narrative-driven post about a client’s case.
Eventually, you’ll start to learn what type of writing you enjoy best, and blogging will become second nature.
A quick note, once you’ve chosen your writing style, stick with it. So if you write in the first person, keep subsequent content in the first person to avoid confusing your audience.
Use These Tips For A Better Law Blog
Creating a law blog doesn’t have to be a strenuous or nerve-wracking experience. If you follow these tips, you can create hundreds of great posts that your readers will love.
Don’t forget that it’ll take time, though. If blogging seems difficult at first, stick with it. Soon enough you’ll get the hang of it.
Interested in seeing how your current blog stacks up to the competition? Get in touch for your free site audit today.
We’ll talk with you about data-driven solutions that will drive traffic to your site without costing you a fortune.