The Ultimate Guide to Understanding SEO for Lawyers

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Ready to take your practice’s SEO to the next level?

SEO is a tough topic for both veterans and newcomers. With constant changes in the landscape of digital marketing and the continued explosion of content around the web, it’s not surprising that SEO is intimidating.

The question is … how do you get your name in front of more eyeballs online?

Unfortunately, there is no easy way to the top. SEO takes time and patience.

There is a method to the madness, however, and a few simple rules that, if followed, will help you make your way to the top of search results.

Keep reading for an in-depth look at SEO for lawyers and how you can get started optimizing your online presence today.

SEO for Lawyers–What You Really Need

You can manipulate and optimize SEO through many different variables. A small change here and another there can make a real impact. With that said, at its core, SEO comes down to two primary factors:

  • Relevant content
  • Links

Filling your website with useful and relevant content and picking up links to high authority sites is what SEO comes down to.

If you can do those two things well, your site will perform better in search results.

Content is Key

One of the most important factors for SEO is content. If the content on your website is not that useful or relevant to users, or if there’s not much of it, customers will have a hard time finding you.

While there was a time when less than useful content would do the job, that’s not the case anymore. You must have useful, well-written content if you want to rank higher in search results.

Focus your efforts on building out complete pages that explain your practice and services. Then use the power of blogging and articles relevant to your clientele.

You Need High-Quality Links

The next step is obtaining links from quality websites to your own. Relevant, high-authority links are an important part of SEO.

You don’t have to have a large number of links, but quality links are very vital to search performance.

Guest posting on other blogs is one effective way to pick links. Another way is to partner with other local businesses, linking your websites to each other.

Assess Your Page Speeds

Another way to give your SEO a boost is to improve your page speeds.

Page speed is a top ranking factor for SEO. Google rewards pages that load faster and penalizes slow moving ones.

Take a look at Google’s Page Speed Insights to figure out how fast your pages are moving.

If you need to improve your website’s speed, there are a few things you can do. Use a CDN, optimize images, and using minimize coding where possible.

Make It Mobile-Friendly

With most searches now coming from mobile devices, optimizing your website for smaller devices is now more important than ever. Google also considers this when ranking your site in search results.

With so many options available for mobile-friendly websites, it’s tough to justify a website that doesn’t look great on mobile.

Create a Great User Experience

Creating a website that makes visitors stick around, read your content, and look at your services will improve the time users spend on your site. Time on site is a big factor with Google.

Connect to Useful Stuff

Links from your website to others matter too.

Any blog posts or article you add to your site should have a few outbound links to other useful, high-authority content.

It might sound a bit backward to send visitors away from your website, but linking to valid sources–like applicable laws or legal news–builds authority and rapport with visitors and search engines.

Take Advantage of High-Authority Sites

Making use of popular, high-authority websites like Quora, Medium and LinkedIn are becoming more important to SEO.

These type of sites let you connect to a broader audience–much broader than you’ll be able to reach with your own site.

The important thing to remember with these sites is to always link back to your own website and content.

Create Large Resources

Long, in-depth content has become a key factor in SEO strategy.

For a few years now, it’s become obvious that Google gives a clear preference to long, in-depth content.

Research shows that the average length of the top results for most searches in Google is more than 2000 words long. Most of the top results are actually closer to 3000 words. That’s a lot of words!

Putting together long content like this results in useful resources that helps your SEO score by leading to social media shares. The more shares you have, the more visitors you get.

Leverage the Power of Social Media

While you can’t tie social media to search performance, both social media and SEO are more related than you’d think.

Social media can help drive large amounts of traffic in your direction when done well. And the thing is … lots of traffic is a good signal to search engines that your website is useful and relevant to searchers.

Leverage your social media channels and create shareable content that’s both informative or entertaining.

Putting It All Together

Don’t let SEO scare you. It’s not quite as complex as you might think. It does take time and effort though. And SEO for lawyers is no different.

Try some of the points covered above and you’ll start seeing results. Keep at it and you’ll begin to improve your performance

Google gives preference to new, fresh content, so frequent updates are important for performance both long and short-term.

Need help getting your SEO off the ground? Get a free audit and get started optimizing your website today.

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