Personal Injury Leads: What’s the Real Cost of Paying for Leads?

Injured man consulting an attorney about a lawsuit.

With the number of factors involve and the gray area of blame, most people don’t know when to hire a personal injury attorney. By offering people representation and getting guilty parties to pay restitution may require you to reach out to clients and convince them to file a suit.

When you pay for personal injury leads, you might think it’s a one-time fee, but it’s more complicated than that.

Here are some of the hidden costs of paying for personal injury leads.

1. You Need a Dedicated Intake Specialist

No firm can adequately convert leads without a dedicated specialist. Your attorneys and paralegals don’t have the time and energy to dedicate to converting leads.

When you get a referral, it’s easy to convert those leads into clients because they’re already halfway there. However, a paid lead takes a lot more energy. If you can’t hire a dedicated intake specialist, those leads that arrive on your doorstep could wither out.

Your intake specialist needs to be hungry to make those conversions, otherwise paid leads are a waste.

2. Urgency Counts

When you’re following up with your leads, you have a few minutes to convert them before the conversion rate drops precipitously. Your leads need to become your priority, otherwise, you’ll have to work twice as hard for half as many clients as someone with a dedicated specialist.

Even waiting 10 minutes instead of 5 can make a huge difference. If you get an email from a lead and they don’t hear from you for 10 minutes, they’re going to be half as likely to become a client.

3. It Takes Persistence

Your intake specialist has a lot of work ahead of them. They will need to make 7-10 calls before they give up. While it might seem irritating, a lead that’s reached out to you wants to connect but may not have the time yet.

Your only opportunity to convert them smoothly is in the moment when they reach out, but that’s going to be nearly impossible unless they walk through your door. However, a couple of attempts on that first day when they reach out could be the contact that converts them.

If you send out emails, you’ll need to send several before you get a response. Make your emails educational and give them reasons to call you. Make it easy with a simple call-to-action button and sign them up for an appointment when they click.

4. Track Your Leads

Once you start reaching out for leads, you need to become a statistician. Track leads by watching how many of them turn into appointments. Make a note of how many of those appointments are actually fulfilled.

After their initial consultation, watch how many sign up during or after. You can massage every step of your process until you keep your percentages consistently high.

Personal Injury Leads Can Always Be Improved

With the help of lead conversion software, you can get higher quality personal injury leads and shorten the distance between you and your clients. With the right people running it, following a precise method of intake and conversion, you could see your leads turn into clients. Invest intelligently in the right staff and the right software and you’ll be ahead of other firms in no time.

In fact, we include a Staff Onboarding Program with each partner who teams up with us. Just ask about this program and how it could help your firm’s closing ratio.

To make sure you start profiting from the leads you get, check out our guide for more tips.

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